With the iOS 14 update, Apple is modify its privacy policies to make things more transparent. One of the biggest privacy changes is worrying developers.
Apple explains: “With iOS 14, iPadOS 14 and tvOS 14, you (developers) will need to receive user authorization via the AppTrackingTransparency framework to track them or access your device’s advertising identifier. Tracking refers to the act of link user or device data collected by your app with user or device data collected by other companies’ offline apps, websites or properties for targeted advertising or advertising measurement purposes. Tracking also refers to sharing of user or device data with data brokers. ”
In other words, before an app can track you, it must ask for permission. It goes without saying that there will be very few users who actually allow apps to track them and their personal information online.
We believe that users should be able to choose between the data collected about them and how it is used. Faceboo… https://t.co/Bb2BP8Y21X
– Tim Cook (@tim_cook) 1608249259000
Why Facebook is nervous
The new iOS 14 update makes it difficult to run personalized ads, which in turn makes it difficult to make money for platforms like Facebook. There is good reason for Facebook and those who advertise on Facebook to be nervous after the new update.
Facebook in its ads to attack Apple uses small businesses as a pawn to convey this message to users. In the ads, Facebook states, “Apple plans to roll out a forced software update that will change the Internet as we know it, for the worse. Grab your favorite cooking sites or sports blogs. Most are free because they show advertisements.”
“Apple’s change will limit their ability to serve personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases, making the Internet much more expensive and cutting back on high-quality free content, “he added.
A Facebook spokesperson was quoted in a MacRumours report: “Apple’s move is not about privacy, it’s about profit. Paying for content may be fine for some, but most people, especially during these tough times, don’t have the budget space for these fees. ”
The spokesperson added: “We disagree with Apple’s approach and solution, but we have no choice but to show Apple’s prompt. If we don’t, they will block Facebook from the App Store, further harming people and the companies that rely on our services. We cannot take this risk on behalf of the millions of companies that use our platform to grow. ”
Apple thinks it is simply defending its users
Apple in its response to Facebook said in the report: “We believe this is a simple matter of defending our users. Users should know when their data is being collected and shared between other apps and websites and should have the ability to allow or less. Transparency of app tracking in iOS 14 it doesn’t require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires them to give users a choice. ”
Privacy comes at a cost
Obviously someone has to pay to be able to use the services of Facebook, Google and others for free. The deal has become simple: either you pay with your personal data for a free service or you pay for the same. While Facebook openly accuses Apple of being against free internet, what Apple is doing exactly is giving users a choice: whether or not you want to be tracked online for a free service. Perhaps this war between Facebook and Apple will become a guiding light for Web 3.0.