The trailer for Coolie n. 1 has mass written all over it. Many in the trade and exhibition industry had expected this film to be released in theaters, especially on single screens. After all, the protagonist Varun Dhawan-Sara Ali Khan is a true blue masala entertainer and would have created a riot in theaters. However, the film was sold to Amazon Prime Video several months ago, at a time when there was no idea when theaters would open. Now that cinemas have restarted, many have wondered if a hybrid release of the film was possible, that is, in cinemas as well as digitally.
Unfortunately, that won’t happen. Says a source: “Multiplexes have never been in favor of simultaneous OTT output as well as theaters. However, single-screen cinema owners had no qualms with this deal. They believed their target audience didn’t have access to the streaming giant and would be more than happy to see it Coolie n. 1 in cinemas. A discussion was then initiated between exhibitors, Varun Dhawan, director David Dhawan, producer Vashu Bhagnani and Amazon Prime. Amazon listened to their hybrid release request and assured they would come back with their response. “
The source then continues: “But after a few days, the Amazon Prime team set foot and made it clear that they would like the film to be available exclusively on their platform. They had a justification behind this decision as the Amazon team had paid a decent amount for Coolie n. 1before OCT. Therefore they did not agree to the sharing of the film in theaters and, therefore, they excluded the possibility of its release in theaters. The creators tried to convince them, but they didn’t give in. It goes without saying that manufacturers as well as single screen owners are annoyed and disappointed with this decision. “
An industry expert adds: “David ji makes films for the masses. He was against the idea of a digital release for a long time, but later had to give in as the pandemic refused to subside. When the possibility of a theatrical release presented itself, I’m sure he must have eaten it. It would have been fun to see this movie on the big screen amidst the audience seetis and teelis. “
Also Read: David Dhawan Shares His Thinking Behind Bringing Back the 90s Success, Coolie No.1, Again With a Twist
More pages: Coolie No.1 Box Office Collection
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