- Home pregnancy test kit brand
News Praywhich has recently come into operation Anushka Sharmaas a brand ambassador, she launched her first TVC with the actor.
- The brand had also linked to Kareena Kapoor Khan during her pregnancy.
Prega News launched its latest TVC and, like many of their previous campaigns, features a celebrity-to-be mom, Anushka Sharma, one who broke the internet with her pregnancy announcement.
Prega News has always been at the forefront of involving celebrities right after the pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan, featured in many of their videos. Previously, Prega News had hired Shilpa Shetty, who was also featured on their TVC.
For their #ImWithYellow social messaging campaign they also attended Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many more.
This TVC comes after their social message that evokes films about celebrating mothers, gender equality, the experience of motherhood equality for all, and a series of films involving fathers on the journey of parenthood. The brand also recently celebrated 10 years with several short films about the special moment couples discover the good news.
In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start taking care of someone else in your life. And that moment comes with Prega News. We also come across different moments in our life when we hear the golden words of our mothers: “You will understand when you become a mother”. And in their latest TVC, Anushka remembers more or less the same.
Speaking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said: “We are extremely proud to welcome Anushka Sharma to the Prega News family and wish her all the best for the way to go. With this TVC, we hope to strike deals. that bind a mother and child together, as we celebrate the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years. ”
The film is conceived and produced by ADK Fortune and is amplified by Team Pumpkin, who was recently given the digital mandate for Prega News.