Maruti Suzuki India Ltd. will soon launch a new compact SUV in the Indian market. This is done by the manufacturer to regain market share that has been lost to other compact SUVs. Recently, many new compact SUVs have been launched which have captured the market share of the Vitara Brezza. First there was the Hyundai Venue, then the Kia Sonet and more recently Nissan Magnite entered the race. Renault will also launch its Kiger which will compete in the same segment. Hence, it makes sense for Maruti Suzuki to launch another compact SUV that could help regain lost market share.
According to reports from Livemint, the new compact SUV is internally called “YTB”. It will basically be a heavily reworked version of the Maruti Suzuki Baleno. So, it will use the same bases as the Baleno. The new compact SUV will use the Heartect platform and will be powered by the naturally aspirated 1.2-liter petrol engine. The engine is capable of producing 88 hp of maximum power and 113 Nm of torque. It will be paired as standard with a 5-speed manual gearbox. Although there would also be an option of a CVT automatic transmission. People who first mentioned the new compact SUV said it looked like a coupe or mini crossover. Maruti Suzuki uses the same platform, features and engine as the Baleno because developing a new vehicle from scratch will cost them much more. Hence, it makes sense that Maruti Suzuki shares the components of the Baleno, which is one of the best-selling premium sedans.
“Internally, it has been called Baleno’s ‘twin machine’ and companies often go this route to rapidly expand their product portfolio. Maruti has already successfully adopted this strategy with XL6 and Ertiga. They definitely need a good number of SUVs in their portfolio to continue increasing their market share in the SUV segment, “said one of the two people who cited the new vehicle.
Maruti Suzuki also used the same strategy for the XL6 which is basically a much more attractive and premium version of the Ertiga. The XL6 is only sold through Nexa dealers as it is marketed as a premium product. Since the new vehicle will be priced below the Vitara Brezza, it is likely to be sold through Maruti Suzuki Arena dealers instead of Nexa dealerships.
Currently, Maruti Suzuki Vitara Brezza is priced at Rs. 7.34 lakh former showroom at Rs. 11.40 lakh former showroom. When compared to competitors like the Nissan Magnite, Hyundai Venue and Tata Nexon they are able to cut the Vitara Brezza by a nice margin. For some reason, Maruti Suzuki cannot decrease the price of the Vitara Brezza. Hence, they are launching a brand new compact SUV that will compete with low-priced competitors. While the new vehicle will be powered by a naturally aspirated 1.2-liter engine. The Vitara Brezza is powered by a 1.5-liter naturally aspirated petrol engine that delivers 104 HP of maximum power and 138 Nm of maximum torque. It is paired with a 5-speed manual transmission or an automatic transmission with 4-speed torque converter. Maruti Suzuki YTB will be launched in 2022 along with the Vitara Brezza diesel engine and other models.